ASR Chiang Mai University Journal of Social Sciences and Huma

Editorial Policy ASR Chiang Mai University Journal of Social Sciences and Humanities is dedicated to the publication of original research in the social sciences and humanities. Submissions are welcomed from both Chiang Mai University as well as other Thai and foreign institutions. All submissions must be original research not previously published or simultaneously submitted for publication. Manuscripts are double-blinded peer reviewed before acceptance. ASR is published biannually, in June and December.
Objective ASR is an international journal dedicated to disseminating state-of-the-art research results in the social sciences and humanities for the betterment of our global community.
Scope ASR publishes new and multidisciplinary research papers in all fields of the social sciences and humanities, with a particular interest in research related to: the complexity and diversity of societies and cultures development and change with a regional focus on Southeast Asia and the Greater Mekong Sub-region, including linkages to greater Asia and the world. ASR welcomes submissions from Anthropology, Architecture, Business Administration, Economics, Education, Fine Arts, Geography, Language and Philosophy, Law, Mass Communication, Political Sciences, Public Administration, Sociology and others. ASR also publishes review papers, typically invited, of a comprehensive and well-defined scope.
Manuscripts Manuscripts should be submitted to the Editor-in-Chief. All papers must be written in English and contain an abstract (250 word limit) and keywords. Manuscripts in the social sciences must follow accepted practice as detailed in the Publication Manual of the American Psychological Association. Social science manuscripts must include the following four sections: Introduction, Methodology, Results, and Discussion. A Conclusion is optional. Manuscripts in the humanities must follow accepted practice in their field and, where appropriate, the Publication Manual of the American Psychological Association. Humanities papers must be structured as follows: Introduction, Context, body of paper broken into separate “point of discussion” sections as appropriate to the research, and Summary. Manuscripts should not exceed 30 double-spaced A4 pages (Time New Roman or similar font, size 12”, with 1” margins) and include no more than eight tables, figures or images. Manuscripts are printed in monochrome. If accepted for publication, the manuscripts must be made available in MS Word format. All citations and references must follow the guidelines of the Publication Manual of the American Psychological Association.
Submission and Inquiries All inquiries concerning the ASR: CMU Journal of Social Sciences and Humanities should be made to: Chiang Mai University journal Office Office of Research Administration Office of the University Chiang Mai University, Chiang Mai 50200, Thailand Telephone: (66) 53 94 3603-4 E-mail: cmupress.th@gmail.com Website: https://cmuj.cmu.ac.th
ASR: Chiang Mai University Journal of Social Sciences and Humanities OWNER Chiang Mai University, Chiang Mai 50200, Thailand
EDITORIAL OFFICE Office of Research Administration Office of the University Chiang Mai University Chiand Mai 50200, Thailand Phine: (66)53 94 3603-4 Fax: (66) 53 94 3600 E-mail: cmupress.th@gmail.com Website: http://cmuj.cmu.ac.th

EXECUTIVE EDITOR	Professor Dr. Pongruk Sribanditmongkol, M.D. President Associate Professor Dr. Winita Punyodom Vice President Assistant Professor Dr. Juthathip Chalermphol Assistant to the President
EDITOR-IN-CHIEF	Professor Dr. Yos Santasombat E-mail: santasombat@yahoo.com, cmupress.th@gmail.com
ASSOCIATE EDITORS	Associate Professor Dr. Rawiwan Oranratmanee Chiang Mai University, Thailand Assistant Professor Dr. Romyen Kosaikanont Mae Fah Luang University, Thailand Assistant Professor Dr. Kian Cheng Lee Chiang Mai University, Thailand Dr.David Chu Chiang Mai University, Thailand
INTERNATIONAL EDITORIAL BOARDS	Professor Dr. Nestor T. Castro University of the Philippines, Philippines Professor Tanabe Shigeharu Otani University, Japan Professor Ning Wang Sun Yat-Sen University, China Professor Danny Wong Tze Ken University of Malaya, Malaysia Professor Dr. LIU Hong Nanyang Technological University, Singapore Dr. Robert Fisher The University of Sydney, Australia
MANAGING EDITOR	Associate Professor Dr. Noppol Leksawasdi Office of Research Administration, Chiang Mai University, Thailand E-mail: cmupress.th@gmail.com
ASSISTANT MANAGING EDITOR	Ms. Priraya Rithaporn Office of Research Administration, Chiang Mai University, Thailand E-mail: cmupress.th@gmail.com Mrs. Phatthanan Luesaksiriwattana Office of Research Administration, Chiang Mai University, Thailand E-mail: cmupress.th@gmail.com Ms. Tiamchan Panphan Office of Research Administration, Chiang Mai University, Thailand cmupress.th@gmail.com